Every time someone tells me they don’t like cheese, my eyes do a 360 roll in my head. Believe me, such people actually do exist, and there’s clearly something wrong with them.
I’m tempted to say that the best kind of cheese is always melted or baked, hot and gooey, an oozy cheese pull stretching from the plate to your mouth. But normal cheese, you know, hard cheese, soft cheese, basically uncooked cheese, is also a delight, especially when accompanied by gallons of wine.
The super successful Cheese Bar, located in Camden, have just opened their wonderful new project in KERB’s latest food hall/market in Seven Dials, Covent Garden. How no one’s come up with this before I’ll never know, but it’s basically like Yo Sushi, for CHEESE…
For anyone who’s not familiar with this set up, you basically find yourself perched on a bar stall, with a conveyer belt of cheese circling before you. Each cheese plate is contained within a little glass pod with a numbered tag, which corresponds to a number on the menu, explaining exactly what it is. The challenge here is finding the number of the cheese in front of you on the menu and deciding whether you fancy it or not, before it flies past and you have to wait for it to do another lap to come back to you.
Belt dish prices range from £2.95 to £6.10 and you can find out the price by looking at the colour of the dish and checking that against the price guides dotted around the restaurant bar in front of you.

Upon arrival I was told there’d be a 30-40 minute wait, which I’d kind of anticipated seeing as it’s new and there’s still a lot of hype surrounding it. They take your phone number and text you when a table is free but you can opt out of this at any time, and there’s loads of seating throughout the food hall where you can sit and wait.
It probably ended up being about half an hour, so really not too long at all.
There are 3 or so off-belt menu items, plus some desserts, but the vast majority of the dishes you can just help yourself to from the belt. There was only one that they didn’t have available as everything is fresh from their various suppliers and on this occasion the supplier wasn’t able to provide it.
Service was friendly and staff were enthusiastic and helpful.
It is honestly so hard to whittle it down to just a few dishes because I was desperate to try everything, but as per, I still gave it a pretty good go.
Plate number 1: Kingham with Walnut Fudge

My ability to articulate the subtleties in cheese flavour and texture is limited, so I’m going to settle for a ‘This was good.’ The cheese was pleasant, described by suppliers as having ‘a buttery, strong flavour, with a Gruyere-like texture.’
That fudge though…
I know it’s not supposed to be the star of the show but it was beautiful. Weirdly, one of the highlights. It was smooth, creamy and absolutely delicious.
Plate number 2: Rachel with Sun Dried Tomato and Basil Pesto

It was the Pesto that appealed with this one, and although it was nice, I found this to be the least exciting. The cheese was still decent, with a kind of manchego-y appearance and texture and a slightly nutty taste, and the pesto did complement it well but the best is still yet to come…
Plate number 3: Fellstone with Sherry Baked Cherries

Definitely one of my favourites here. Although technically a hard cheese, it still has a thick, creamy feel and taste to it. The sharpness of the cherries alongside it worked perfectly. The ultimate example of sweet and savoury working together in harmony.
Plate number 4: Stilton with Chocolate Oat Cookie

Now I had to try this one, as weirdly, it’s made in Cropwell Bishop, the tiny village in Nottinghamshire where I went to Primary School. They actually have two cheeses on the menu but I went for the Stilton as I absolutely LOVE blue cheese. It took me a while as a teenager before I was willing to stop turning my nose up in disgust and actually try it, but now I can’t get enough. So honestly, if you’ve always avoided it, you really should give it a chance, as it’s a lot tastier than its mouldy appearance might lead you to believe.
I’m not entirely sure why they decided to pair it with a chocolate chip cookie (am I missing something obvious?) but regardless, I’m not complaining, it was a softly-baked (random) side treat.
(Wine also excellent and inexpensive)
My friend tried the other Cropwell Bishop cheese which was the Beauvale with Sticky Pear Jam so I had a tiny bit of this one too. Super soft and creamy with a the sweet, sticky jam, I would definitely recommend it.
Plate number 5: OFF BELT
You CANNOT, I repeat, CANNOT, visit Pick and Cheese without ordering this dish which appears on the menu but not on the conveyer belt.
Whole Baked Waterloo with Basil Stewed Blackberries and Bread

Remember when I was talking about baked/melted cheese being unbeatable at the beginning? Well…
LOOK AT THIS. JUST LOOK AT IT. Not only does it look massively exciting, but it was one of the most delicious things I’ve eaten in a while. There’s actually quite a bit more to it than appears here, and it’s definitely more of a sharer.
The sharpness of the blackberries with that gooey baked goodness was heaven. Can’t say I was getting much basil from it other than the giant tree-frog-style leaf but I didn’t want the basily vibes anyway. The bread is unexciting but entirely necessary for dippage.

Honestly, when I go back (and I 100% will), I’m getting this just for myself. No sharing.
Just as a side note, they do also have a few charcuterie dishes but I wanted to stick exclusively to the cheese this time round.
Overall, I was super impressed with Pick and Cheese. It’s not just a meal, but a fun dining experience. For all the above dishes plus the glass of wine and service I think I paid about £35 which I thought was really reasonable. Waiters add up the prices based on the colours of the piled up dishes that you’ve accumulated throughout the course of the meal.
I love that each cheese comes with a unique, complementary side, and I’ll be honest, this often influenced my choices more so than the cheese itself!
This place is wonderful. It’s situated within a buzzing (but not overwhelming) food hall environment, has a sophisticated feel to it and produces some excellent food. I, for one, can’t wait to go back with other friends and family.
It may not be a hidden gem, but it lights up London’s food scene all the same.
¡Comemos!
xo



























